The title is the most eye catching thing about this movie poster, in my opinion. The title is in a light grey colour but the red 'LEGO' is added to give a pop of colour to catch the eye of such a familiar household brand. The font is designed specially to again remind us of the world wide franchise. In the individual posters, the biggest text is of the name of the voice and the character with only 'is' between the names. The same 3D 'The Lego Movie' title is at the bottom right corner of the individual posters to familiarize us with the movie and it's branding.
The tagline of 'The story of a nobody who saved everybody' appeals to our more sensitive side and creates empathy for Emmet - the assumed protagonist, when he is labelled as a nobody. The tagline is short and memorable because of the repetition of 'body' in the 'nobody' and the 'everybody'. Emmet is also portrayed as an 'everyman' and shows that he could be anyone, you, me or anyone in the audience adding to the empathy we already have for him.
The tagline is complimented by the point of central visual interest which is the savior, Emmet (or on the individual posters, the character which the poster is about). Going in a staggered line in order of the characters and the importance and the role they play. An explosion behind them, with a large Sir Business chasing menacingly creates a sense of frantic panic and danger, though the 'saves' in the tagline gives us safety and a knowledge that everything will end out okay in the end, despite the antagonist behind them, taunting and trying to catch them.
A sense of nostalgia for parents and familiarity to kids makes the movie suitable for all as the over all theme is LEGO (which is recognizable to almost everybody who will have access to the movie) As an international sign of fun and creativity, even if you were not to be familiar with LEGO, you would still be able to guess that the movie will be about the characters creativity because of the posters and advertising. The posters are made up entirely of LEGO-like bricks, from the title font, the background of a bustling city to the (collectable) minifigs which are the characters themselves. The nostalgia can also extend to the characters and voices, with the likes of Morgan Freeman, Chris Pratt and Will Ferrel will appeal to the adult audience.
The characters in the movie and shown in the posters will also suit a wide range audience, iconic superheroes such as batman, green lantern, superman and Wonderwoman are also known by everyone, so there will be a minimum of one familiar face in the movie, though even though, the new characters give the audience even more opertunity to relate to a character in the movie. From young boys being attracted to the likes of the humble and hillarious Emmet or the super cool Superman, girls can be drawn in by an excitable and feminine character like Unikitty -(who will appeal to mainly young girls). Older girls can be inspired by Wonderwoman or WyldStyle two very strong (and rare) female leads.
The poster also conveys what genre(s) the movie will be, which appears to be an action, combat and comedy. We can tell this because of the explosion and action shot ; of course implying the movie will be action packed with spectacle scenes like those of explosions. The theme of comedy seeps through Emmet's face showing an comical 'fear face', an uncommon face for a hero to be pulling. The chosen characters - mainly the superheroes shown in the poster, hint at a possible combat theme, as we associate them for fending off the evil (physically) in the coolest of ways.
From a franchise like LEGO, we as an audience wouldn't expect it to be nothing other than a family-friendly movie. Portrayed by the use of characters - which are familiar and popular to many households therefore everyone, the famous voices which will typically appeal to an older audience or even to teens because of the gaming like element which is hinted by the use of danger and action which are also a common running theme in popular video games.
Mark 8 out of 10
ReplyDelete1.The quality of your response is good here but make it clear which of the 4 posters you are analysing at any one time, such as by using a topic sentence to state which.
2. In the individual posters, identify each time what the separate appeals are of (say) Elizabeth Banks, Morgan Freeman, Chris Pratt. Don't just draw attention to the way in which the word is set out, but explain how that particular casting will appeal to family audiences.
3. Good on Emmet the everyman and all that you write on the easily recognizable 'fear face'and so on. Go further to explain the antithesis set up in the tagline (everybody/nobody) and that this generates intrigue. It also creates a theme that family audiences love: the underdog who overcomes the odds.
4.Good on the appeal of the action adventure codes, such as the chase and explosion, and the appeal of the superheroes. Widen this last point to an industry context: the merging of film franchises within the context of the globalization of the media industry is clear from the depiction of the superheroes Batman, WonderWoman, the Green Lantern and Superman. This ensures that even larger audiences are reached. a range of ages will have grown up with these familiar characters.
5. What can you say about how Wyldstyle is represented? Can you comment on the colours, vibe, message?
6. What specifically constructs Lord B as the villain?