LEGO AD BREAK QUESTION

9 Analyse the representations found in the UK television ad break for The Lego Movie. [10]


A range of different representations are found in The Lego Movie Ad Break showing a wide variety of different stereotypical characters, for example from thugs to teenagers to the very 'normal' people, a variety of people are found making the ad break widely entertaining and relatable as it shows everyday  characters, and even some famous characters, to be depicted as a nostalgic childhood character. This helps identify the target audience, despite how many of the adverts are for older people for example Insurance companies like confused.com, and medical organisations like The British Heart Foundation, they bring a comical edge and childish play on their companies/organisations message, making it memorable while advertising a new movie.
The Lego Movie Ad Break also  depicts different characters within the movie which crossplay into the adverts, for example Emmet a 'nobody' who goes on to do amazing things, and WyldStyle a fierce, empowering woman who has clear strength as a woman. These are not traditional characters for expected genders, as Wyldstyle is undermined being a young woman, but always pulls through as she is so persistent and fierce, and Emmet proves to not be such a masculine figure, yet still pulls through in the ending. The ad has some sense to real-life to it, but for the most part, it is comical and a play on real life.